Get a sneak peek at Saudi Arabiaโs groundbreaking projects, Neom and Trojena, showcased at Mumbaiโs OTM.ย
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Saudi Arabiaโs Big Leap
Saudi Arabiaย is taking a huge step into the future by announcingย Neom, a new urban area planned in the northwestern part of the country, Tabuk Province.ย
This is not just any city; it is a massive project that aims to transform our perceptions of urban living.ย
Neom will sit in a unique location, covering 26,500 square kilometres right north of the Red Sea, nearย Egyptย across theย Gulf of Aqaba, and belowย Jordan.
TROJENA
Insideย Neomย is a special place calledย Trojena, about reimagining mountain tourism inย Saudi Arabia.ย
Located about 50 kilometres from theย Gulf of Aqaba,ย TROJENAย spans 60 square kilometres and stands tall, with elevations between 1,500 and 2,600 meters above sea level.ย
This makes it a part of Neom and a standout destination for those seeking adventure, sustainability, and unforgettable mountain experiences.ย
Trojena is one of the eleven zones announced for Neom and is being marketed as the ultimate spot for adventure travel.
TROJENA in Mumbai
Trojena was recently showcased atย OTM, the biggest travel trade show in Asia, which took place inย Mumbai,ย India, from February 8 to 11.ย
This was a big moment, as it introduced Trojenaโs vision of being a year-round mountain destination to the Southeast Asian market.ย
OTM is known for bringing together many travel professionals and buyers from all over India, making it the perfect platform for Trojenaโs debut.
Why Mumbai Is Key
Mumbai is a major player in Indiaโs travel industry and the countryโs largest source market for outbound tourism.ย
It is responsible for sending out 60% of Indiaโs tourists who travel abroad.ย
The city is also the hub for Indiaโs major outbound tour operators and a significant part of theย Bollywoodย and corporate worlds.
This makes Mumbai a crucial place for connecting with potential customers in the travel sector.
OTMโs Prestige
OTM stands out as the leading travel trade show inย Asia, known for its top-notch venues, facilities, and quality of participants.ย
It is considered the best in bringing together buyers and sellers and providing a great return on investment.ย
A survey conducted byย Ipsos, a global research firm, confirmed this.
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